Yearly Archives: 2009
Think You Can Avoid The Conversation?
Think again. The epic failure of Kraft’s new iSpread 2.0 is the perfect example of the way the Internet has changed the way we communicate which in turn has changed the way we need to run and promote our businesses. [More...]
Should My Email & Website Address Match?
I’m often asked whether email addresses should match website addresses. Many businesses seem to to have their website address as businessname.com.au but their email address is email@isp.com.au. My response: they most definitely should match and here’s why: Branding Every time [More...]
Do We Really Value Free?
I’ve been on a bit of a de-cluttering spree recently. One of the areas I de-cluttered was my skincare and make-up. I then did some research and went and bought a whole lot of new items suitable for my (more [More...]
It Takes Two to Make a Successful Website
I am often asked what it takes to build a successful website. Of course web design, usability, search marketing and the like are vital but the most important element is teamwork. Teamwork between the web designer and the client. If [More...]
