Yearly Archives: 2009

Online Marketing in Tough Economic Times

We all know in tough economic times we’re meant to continue to market and advertise our business. But when cash flow is down it can be easier said than done. However that doesn’t mean you have to stop marketing, it [More...]

Back to Basics: Building a Website 101

With the economy in decline I’m getting a lot of calls from businesses looking to increase their enquiries and sales in a cost effective manner. Many are finding they need to design or re-design their website in order to achieve [More...]

Your Product Photography Must Accurately Reflect Your Products

I’ve blogged before about how important it is to use professional photographs on your website. In fact I can’t emphasise enough how strongly I feel about this. That said the photographs must accurately reflect what you are selling. If your [More...]

eCommerce 101: Why Should I Buy From You?

With a 5 month old baby I’ve found I’ve been gravitating to baby and children’s clothing websites – although my hubby doesn’t need to know that. ;-) In my browsing  I have discovered that there are hundreds of gorgeously designed [More...]

Harnessing the Power of Local Search

What is Local Search? Local search can be defined as any search that is aimed at finding something within a specific geographic region. Some examples include “landscape gardener melbourne”, “baby photographer bondi”, “gold coast accommodation” or “yoga classes williamstown”. Local [More...]