Yearly Archives: 2009
Common AdWords Mistakes
I clicked on an AdWord this morning only to be taken to a 404 error page. I wonder how much the business paid for that click?? One of the beauties of Google AdWords is the fact that you can control [More...]
Shipping is Part of the User Experience
A lot gets discussed about having clear information about your shipping destinations and prices. I also often touch on making sure you communicate throughout the ordering and shipping process so your customer knows what’s happening and how their order is [More...]
Form Usability Is Important
So I’ve been trying to fill out an important online form for my bank all morning. And I am completely and utterly frustrated. It’s completely unusable. I’ve now had to call three times and I’m about to give up which [More...]
Book Recomendations To Improve E-Commerce Website?
I read your articles monthly in ‘My Business’ and always find them inspiring & helpful.We have just completed our website & referenced ‘Don’t make me think’ at your recommendation – very helpful, thank you! Do you have a book/s you [More...]
Communicating With Your Customers
With a four and a half month old baby I’m suddenly doing a lot more of my shopping online. Along with the convenience I’ve found it’s helped me get an even greater insight into how different businesses approach selling products [More...]
