Form Usability Is Important

So I’ve been trying to fill out an important online form for my bank all morning. And I am completely and utterly frustrated. It’s completely unusable. I’ve now had to call three times and I’m about to give up which means lost business for the bank.

When using online forms on your website, especially ones geared towards prospects and customers, I cannot emphasize enough how important it is that they work. You’d think that was obvious but apparently not as I come across these sorts of errors often.

So test your forms. Test them again. Test them regularly. Have your staff test them. If certain characters are not accepted in them say so. If you require things such as phone numbers in certain formats say so. And have your phone number in a prominent position so that if people still have trouble they can call you for help.

Let’s face it in this economy you probably want all the business you can get so don’t lose it by making silly mistakes.

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