I’m A Vegemite Kid

There are many ways to promote your products online, engage with your audience and collect information about them. A fantastic example is the How Do You Like Your Vegemite promotion currently being run in Australia.

Vegemite, if you don’t already know, is an Aussie institution that no one outside of Australia seems to get. It’s a concentrated yeast extract that Australians can’t get enough of. Eating it is almost a religious experience.

As we all seem to eat it differently, Kraft have run with that by creating the first ever Vegemite Census, and asking people how they eat their Vegemite. They collect profile information and offer participants the chance to subscribe to forums to discuss Vegemite.

I love it! And I am a cynical old marketer. The thing is Aussies are passionate about their Vegemite and Kraft have turned this into a great way to engage with their customers and collect data about them.

Are you doing all you can to engage with your customers? Perhaps it’s time to think outside the box and look at ways of encouraging your customers to participate in a conversation with you.

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