Here We Go

With a little push, ok a damn huge shove (thanks Barry) I’m going live.

To be honest I’m still finding it hard to find my voice and come up with post ideas. My thinking is to focus on web design, usability and marketing as opposed to pure search – there’s enough wonderful search focused bloggers already.

So I’ve decided to ask you what you’d like to read about. Please post any comments or suggestions – heck you’ll be saving my skin.

How Not to Treat Prospective Customers

I recently decided to take the ClickTracks Hosted free 14 day trial. Imagine my surprise when at one of the sign up screens I’m told it’s a 61 day trial. Wow that’s even better, enough time for me to really figure it out and enough time for them to really hook me in.

After sign up I received my first “invoice” which again stated I had a 61 day free trial. So off I went trialing it.

To cut a long story short, as I’m known to ramble, after 14 days I receive the thanks for trying our software, to continue using it you’ll need to pay email. So much for 61 days!

I decided to email them querying the dates and whether I was entitled to the 61 days as my invoice stated. I also suggested that hooking me in for that long makes my continuing all that more guaranteed.

3 or 4 days later I got a email saying the 61 days was an error and it’s actually 14 days. At least they thanked me for bringing it to their attention LOL.

Now ok it was a mistake, but where I come from if you make an offer which for some reason is incorrect you must honor that offer. With the internet being global I guess the same laws don’t apply. The laws of customer service do and for me as much as I like the program it’s left me feeling a bit pissed off. How hard would it have been to say we were wrong and we’ll honor what we told you. What would it have cost them? And I guarantee I would have been hooked after using it for 61 days.

Right now I think I’m gonna keep looking around.