Hello, I’m Sophie Wegat, a web designer & consultant based in Williamstown, Melbourne, Australia. I’ve been developing websites and helping clients with internet marketing since 1995.

I offer a clear, practical approach to getting your business online and focus on talking to you in a language that you’ll understand. My services include website consulting, website design & development, search engine optimisation and social media consulting.

Inspiring Loyalty Takes More Than Being Pretty

A new University of Melbourne survey found that Internet shoppers are more trusting of attractive websites but that doesn’t necessarily make them loyal.

Internet shoppers are beginning to trust websites that are more physically attractive but they are becoming less loyal and will shop from a variety of sources, a new study from the University of Melbourne has found.

Source: Smart Company

The goal then for any online business should be to look at ways of engaging with your audience and encouraging a long term relationship. This should be the goal of all businesses – bricks and mortar and online – however with the endless competition online it is vital in this... [Continue reading...]