The State of Online Retailing in Australia

ZDNet Australia’s Jude Willis has written a great post Why eBay tried to screw Aussie users. Apart from it’s discussion on the failed eBay PayPal debacle it has some great insight into the lack of an online shopping industry in Australia.

Some interesting points:

“According to Jenny Wilson, lead technology partner for Deloitte Australia, consumer confidence with online transactions has been scaring even the major, trusted brands away moving beyond bricks & mortar.”

“Predominantly, Australian retail chains use their websites to spellcheck their catalogues and offer cryptic advice as to how to locate your nearest store. Any online shopping is restricted to baffling lines of merchandise that barely represents their total product range.”

It goes on to quote Jenny Wilson who states that online retail in Australia is two or three years behind other countries.

Apart from the lack of consumer confidence I’d suggest that the inherently small size of the Australian market has a lot to do with the lack of online retailers in Australia. And with the Aussie dollar almost on a par with the US that leaves us doing our online shopping overseas. Which is a shame, cause I know I’d do a lot more locally if I was able to.

How about you?

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