If I was to ask you right now “Are you absolutely certain that your web site is optimized for high visibility in search engines?”, what would you say?
Sadly the vast majority of websites have not been designed with the search engines in mind, and worse, many business owners have no idea that’s the case. And with so much traffic coming from search engines, it’s like being cut off from your air supply.
What to do?
If you already have a website, do some research to see if your site is listed in the search engines — especially Google. A quick way of doing this is to type your business name and/or website address into the search engine to see what results are found. Ideally you should be listed at the top of the results.
As well as making sure your site is in the search engine it’s important to see if your website ranks for keywords related to your business. So if you are a motel located in Bondi, for example, try typing “bondi motels” into the search engine and seeing what is returned. Ideally your website should be prominent. Repeat this for a variety of phrases.
If you are listed and ranking for relevant phrases good for you, however if you are one of the majority who is no where to be found, it’s a good idea to get some outside expertise to help get things sorted.
If you are about to start building a website, it is a good idea to discuss your search engine strategy with your web designers. If they don’t have one, or have no idea what you are talking about I’d suggest firing them and finding someone who does know.
Remember: Having a website that’s not in the search engines is like having an unlisted phone number.